This week we’re all about portraits and I’ve assembled a variety here to demonstrate that there’s more to it than just point, ‘say cheese’ and shoot. Over the years I’ve delivered hundreds of portraits, directly to business clients and for creative agencies with a very specific brief.
In the context of marketing a portrait has to work hard communicating that marvellous thing called brand essence – whether we’re talking about a product, a company, an individual or a service it’s all about quality, integrity, character. The portrait is a route to building a relationship with the ‘consumer’ be that Jo Public, a specific buyer, or another business.
Studio shots can deliver high impact and where you’re looking for a controlled environment with all the lighting you can chuck a stick at that’s always a safe bet.
In short, a good portrait can sell anything and always represents a good investment.
To finish – two shots of my favourite designer Steve Edge. More to come on Steve this year (as he’s launched onto our TV screens!) but this gives a decent comparison of what you can accomplish in the studio or ‘en plein air’.